We want people to read our writing—our books, our stories, our blog posts. Making that happen involves putting our stuff out there and telling people, “Hey! Look, this is good. You should read this.”
It’s simple and necessary, but we’ve all seen that person—online or in real life—who promotes themselves and comes off like a complete jerk.
When the majority of a person’s communication involves self-promotion, we begin asking questions like “What’s so special about that persons’s stuff?” and “Do they ever talk about anyone but themselves?”
That is not the kind of attention you want.
But we have to talk about ourselves and our stuff. We have to brag about it. Why would a stranger want to read your writing if you don’t speak positively about it?
Where is the line between promoting yourself and being spammy?
Simple and easy. Share others’ stuff! Bonus points for sharing across social media platforms.
Start conversations. Respond to tweets, and answer those who respond to yours. Ask people what they’re working on, how their day’s going, what their favorite color is. It doesn’t matter, just have conversations. Remember, there are real people behind those keyboards, and they each have a life and unique set of dreams. Find out what they are. You might learn something and/or make a new friend.
3. Use the list to the right: 99 things to tweet about besides yourself
Tweeting your own stuff is fine, but make sure that’s not all your tweeting. If you’ve ever used the excuse I don’t know what else to tweet, this list is for you. There is always something to tweet.
4. If it looks like spam and sounds like spam, it’s spam.
Ahem, auto DMs. Tagging people in irrelevant photos. Forcing your links on people. (I didn’t consent to this!) Use your common sense. If it’s something you would click away from without reading, it’s spam. Don’t rationalize it.
Author & Editor
Owner of Blue Pen